01 / Preferred
Horizontal logo
First choice for website headers, horizontal banners, social covers and wider communication formats.
Brand identity systemVisual & verbal expression
For review November 2026 · Assets & Downloads ↓
Eva’s Boutique · Brand Guide v2
Feel good.
Feel free.
Feel you.
An identity built around curiosity, confidence and a more open conversation about intimacy. This is the working guide to how Eva’s Boutique looks, feels and speaks.
Primary identity / full color
Confident · InclusiveMade to be memorable
01 / Brand, Design & Communication StandardsPrepared for Eva’s Boutique by Citrada Marketing
01 / Brand Foundation
More than a store.
A feeling.
Our starting point is the voice already expressed on Eva’s website: sexual wellness, body positivity and a welcoming shopping experience for every customer.
Brand idea / Recommended interpretation
Pleasure is personal.
Exploring it should feel natural.
Eva’s Boutique offers intimate wellness, lingerie, accessories and playful discoveries in an environment designed to feel confident, approachable and judgment-free. The brand is fashion-aware without being exclusive, knowledgeable without sounding clinical, and fun without losing trust.
ConfidentInclusivePlayfulKnowledgeableWelcoming
01 /
Welcome everyone.
Represent different bodies, identities, ages and experiences respectfully. Never assume what a customer wants.
02 /
Make it comfortable.
Favor genuine warmth and helpful guidance over shock value or hard-pressure sales language.
03 /
Lead with confidence.
Be clear and knowledgeable. Present products as tools for exploration and self-expression.
04 /
Leave room for fun.
Bring energy, humor and personality, but keep it tasteful and appropriate to the channel.
Brand architecture
Eva’s Boutique and Adult Shop appear together across the retail network, but they are not interchangeable design assets.
Master consumer identity
Eva’s BoutiqueUse the supplied official logo for primary brand-led ecommerce, customer communications and identity-led marketing.
Store-format / Local reference
Adult ShopSome locations and legacy campaigns use the Adult Shop name. Keep location-specific naming accurate; its own logo requires separate approved artwork.
02 / Logo System
The signature.
Two original supplied logo configurations. Use the authentic artwork—not a recreated wordmark or a manually redrawn symbol.
02 / Alternate
Stacked logo
Use when space is approximately square or vertical: promotional tiles, narrow signs and portrait layouts.
Clear space / Proposed
1 × E
Keep a minimum clear area around the logo approximately equal to the cap-height of the “E” in Eva’s. More breathing room is preferred.
Digital minimum / Proposed
260 px
Recommended minimum width for horizontal logo in normal web use. Use larger whenever possible for legibility.
Digital minimum / Proposed
170 px
Recommended minimum width for the stacked logo. Test actual legibility on mobile and production media.
Backgrounds and integrity
UseFull-color logo on clean white.
UseWhite holding shape on dark fields.
AvoidDistorting, recoloring or weakening contrast.
The provided four-color logo includes black lettering and is not inherently a reverse/white logo. Do not create or distribute alternative one-color or reverse versions without approval and proper source artwork.
Logo misuse / Visual examples
Keep these examples for agency, print-vendor and retail teams. All four are incorrect treatments of the official mark.
Don’t stretch or compress.
Don’t tilt or rotate.
Don’t add effects or shadows.
Don’t lose contrast on dark backgrounds.
03 / Color Palette
Bold by nature.
These six colors are extracted from the supplied vector logo artwork. They define the current asset palette; the usage hierarchy below is recommended for future creative.
Deep Violet
#2A2261
Primary anchor · Headlines / depth
Orchid
#B94097
Identity gradient / signature accent
Electric Pink
#E90E8B
Campaign and button accent
Flame Red
#ED1C24
Flame detail / energetic accent
Warm Amber
#FAAF43
Flame highlight / restrained warmth
Signature Ink
#231F20
Logo lettering / primary text
Signature blend / Derived from logo stops
A little heat. A lot of personality.
The multicolor gradient is a recognizable part of the existing logo. Use it thoughtfully for expressive highlights, not as a default background for dense copy.
Recommended balance Proposed
Clean white space and dark text lead. Violet grounds the brand; pink creates attention and contrast. The illustrative bar is a direction, not a rigid quota. For small-text buttons, use the proposed darker action pink #C90078 rather than the original magenta, to meet WCAG AA text contrast on white.
White / Ink / Violet / Pink
Print & production note
The supplied SVGs provide RGB/HEX values; no verified Pantone or CMYK spot equivalents were supplied. Printer conversion should be proofed for paper, vinyl, signage and other substrates rather than treating automated CMYK conversions as official.
04 / Typography
The way we speak
on the page.
The logo lettering is custom artwork. For supporting communications, this first draft recommends an approachable modern sans paired with a soft editorial serif. Proposed, not verified legacy typefaces.
Curiosity looks
good on you.
good on you.
Confidence is always in style.
Discovery should feel comfortable. Our team is here with helpful advice, thoughtful recommendations and an open mind—whether you know exactly what you’re looking for or are just beginning to explore.
Working type hierarchy
Display60–104 px / Serif / 1.0 line height
H1 / Page42–64 px / Sans 800 or Serif
H2 / Section32–48 px / Sans 700 or Serif
Body16–18 px / Sans 400 / 1.6
Utility12–14 px / Sans 700
Implementation standard / Proposed
Use the display serif for campaign phrases and expressive headings; DM Sans for long-form content, product details, ecommerce UI and buttons. Keep natural sentence case in editorial copy. Avoid all-caps paragraphs and over-tracked display typography.
Font loading in this guide uses Google Fonts with Georgia and Arial fallbacks. Confirm the client’s preferred licensing/hosting approach before production adoption.
05 / Visual Direction
Human. Vibrant.
Beautifully real.
Imagery should reflect personal expression and comfort, with a tasteful retail sensibility. The visual studies below are abstract direction boards—not approved photos or official campaign art.
Soft, intentional light. Fashion-aware framing. Subtle intimacy, natural gesture and polished textures.
Simple backdrops, considered shadows and detail-rich compositions that support product clarity.
People and body types represented respectfully, without tokenism, awkward poses or clichéd stock imagery.
Do
Show possibility.
Use diverse people, natural expressions, confident styling, clean crops and subtle brand colors. Support the image with one clear message, not competing headlines.
Avoid
Oversell the moment.
Avoid generic romance clichés, gratuitous sexual imagery in broad-audience creative, excessive filters, artificial skin retouching and high-pressure “shock” messaging.
Brand iconography
Let the flame move the story.
The flame/heart is an existing part of the supplied artwork. A faithful extracted vector is supplied for layout exploration only. Treat it as a derived decorative motif requiring approval—not a substitute for the master logo, avatar or approved standalone trademark.
Download derived motif SVG ↓
06 / Voice & Messaging
Open. Honest.
Unapologetic.
Eva’s published message already offers the strongest direction: “Pleasure Is Wellness. Explore It Freely.” This guide extends that sentiment into consistent brand voice.
Published website positioning
“Pleasure Is Wellness.
Explore It Freely.”
Source: Eva’s Boutique About Us page. This is real site language; new copy treatments elsewhere in this guide are proposed examples.
Confident, not intimidating
“Your kind of comfort. Your kind of discovery.”
Warmly invites exploration without making assumptions.
Playful, not crude
“A little curiosity looks good on you.”
Uses a wink of personality, while staying polished.
Helpful, not clinical
“Not sure where to begin? We can help.”
Knowledgeable, practical guidance for all experience levels.
Inclusive, not presumptive
“Find what feels right for you.”
Lets the customer define their own goals and preferences.
Language to lean into
- Explore, discover, enjoy, feel good
- Confidence, comfort, connection
- Personal, welcoming, curious
- Choice, education, your way
Language to use cautiously
- Body-shaming or stereotype-based claims
- Guaranteed or unverified health outcomes
- Overly aggressive, explicit broad-audience ads
- Shame, embarrassment or pressure tactics
Advertising platforms, carriers and local rules may impose additional restrictions on adult-oriented promotion. All paid ad, social and SMS copy should be reviewed for platform and legal compliance before release.
07 / Brand Applications
Identity in action.
A few conceptual executions show how the system scales from ecommerce to email and retail. These examples are design proposals, not exports from the current site.
Website concept
A more personal kind of shopping
Make room for a little more you.
Discover confidence, comfort and inspiration for wherever your curiosity leads.
Explore Eva’s Boutique ↗Concept / Ecommerce hero — editorial simplicity, brand-led message, authentic logo.
From Eva’s / Email exampleGood things
Good things
come from
curiosity.
A world of little discoveries, thoughtful favorites and feel-good finds awaits.
Start Exploring ↗Concept / Welcome or editorial campaign module · Mobile-first hierarchy
Historical reference / Existing creative
Retail campaign archive
The supplied 2026 digital billboards demonstrate how Eva’s Boutique and Adult Shop have been paired in location-based campaigns. They are included as historical executions—not as approval of their older identity, bright yellow signage system or typography for all future campaigns.
Bridal Promotion / SalemHistorical 1400 × 400 digital billboard
Mother’s Day / SalemHistorical 1400 format campaign creative
Bridal Promotion / MedfordHistorical 840 format creative
Mother’s Day / MedfordHistorical 840 format creative
08 / Digital & Production Standards
Clarity is part
of the brand.
Accessible design supports Eva’s welcoming mission. The following contrast ratios have been calculated from the original logo color values against white or ink.
Deep Violet on White
14.00:1Strong option for headings and ordinary copy.
Orchid on White
4.95:1Meets WCAG AA normal text at this exact HEX.
Electric Pink on White
4.29:1Below 4.5:1; reserve for large text / decoration, not normal-size copy.
Ink on Warm Amber
8.75:1Strong contrast for limited highlighted UI.
Non-negotiables / Recommended
Design with everyone in mind.
- Target WCAG AA: at least 4.5:1 for normal text, 3:1 for large text and essential UI graphics.
- Use descriptive links and real text rather than flattening important copy into images.
- Make controls keyboard accessible with visible focus states and descriptive labels.
- Provide meaningful image alt text; leave decorative flourishes empty.
- Ensure digital layouts work from 320 px screens upward and respect reduced-motion preferences.
- Keep promotional claims, discount rules and store details accurate and current.
Working channel guidance
Website & email
Be helpful first.
Clear product categories, privacy-forward language, approachable education and informative CTAs. Email can carry more personality when opt-in and permitted.
Organic social
Build curiosity.
Choose lifestyle-appropriate, platform-compliant creative. Prioritize empowerment, education and non-graphic visuals.
Paid media
Review before launch.
Adult products, imagery and copy are often restricted by networks and geography. Use platform-specific approvals and avoid assuming that subtle creative guarantees acceptance.
09 / Asset Library
Everything in
one place.
Original supplied logos are packaged with this site in downloadable vector and raster formats. Use SVG for crisp digital display where supported; use PNG when a platform does not accept SVG.
Master Horizontal Logo · SVG
Download SVG ↓Original supplied full-color vector. Preferred master.
Master Stacked Logo · SVG
Download SVG ↓Original supplied full-color vector. Vertical alternate.
Horizontal Logo · PNG · 1920 px
Download PNG ↓Transparent-background RGB raster, with 1280 and 800 px variations in the logo gallery above.
Stacked Logo · PNG · 1920 px
Download PNG ↓Transparent-background RGB raster, with 1280 and 800 px variations in the logo gallery above.
Color Tokens · CSS
Download CSS ↓Ready-to-use HEX values drawn from the supplied logo artwork.
Extracted Flame Motif · SVG
Download SVG ↓Faithful vector extraction from the supplied logo. Decorative use only, subject to approval.
Ownership & approvals
One evolving source of truth.
Draft prepared November 2026. Original logos and the About Us mission are source-based. Supporting fonts, photo direction, sizes, layouts, voice extensions and the decorative motif are recommendations for Eva’s approval.
Brand/contact questions: info@evasboutique.com.
Source references
Built from real materials.
Supplied 2026 full-color logo files and campaign billboards; Eva’s Boutique public About Us and store website; internal Eva’s project overview and staff guidance.
10 / Messaging Toolkit
Sound like Eva’s.
Everywhere.
Useful writing patterns for product pages, campaigns, signage and partners. Audience segments and new copy examples are proposed—not established consumer research or approved claims.
Working audience mindsets / Proposed
01 / Discovery
The curious first-timer
Needs: Clarity, comfort and permission to ask questions.
Emphasize: Guides, practical details, approachable staff and choice.
02 / Connection
The couple
Needs: Shared inspiration without assumptions.
Emphasize: Discovery together, thoughtful gifts and easy-to-understand categories.
03 / Self-care
The discerning regular
Needs: Accurate product information and reliable choices.
Emphasize: Material and care information, product features and newness.
04 / Gifting
The gift shopper
Needs: Confidence choosing for someone else.
Emphasize: Gift-worthy selection, sizing guidance and staff advice.
05 / Occasion
The celebration planner
Needs: Ideas that are upbeat, easy to shop and on-theme.
Emphasize: Bachelorette, party, occasion and celebration essentials.
Across audiences
Every body belongs.
Never infer identity, relationship status, comfort level or intent. Use inclusive, pressure-free language.
Say this, not that / Proposed
| Situation | Preferred direction | Avoid |
|---|---|---|
| First visit | “Explore at your own pace. We’re here when you have questions.” | “Don’t be embarrassed!”—it implies embarrassment is expected. |
| Product copy | “Explore the material, features and care instructions to find your fit.” | Claims of universal comfort, safety or results without evidence. |
| Inclusion | “Discover something that feels right for you.” | Assuming a shopper’s identity or relationship. |
| Promotion | “A little extra reason to treat yourself.” | Manipulative urgency, invented scarcity or exaggerated discounts. |
| Store service | “Questions welcome. Advice without pressure.” | Judgmental wording, innuendo at the customer’s expense or shame. |
Short brand introduction / Proposed
A useful starting point
Eva’s Boutique is a welcoming destination for lingerie, intimate wellness and playful discoveries. Explore a curated selection online and in Oregon stores, with approachable guidance and room to shop at your own pace.
Review for claims and intended channel before external publication.
Channel adaptation / Proposed
Match the environment.
Website: Useful, clear and educational. Email: Warm and engaging to an appropriately opted-in audience. In-store: Friendly and direct. Paid media / SMS: Use only content and targeting permitted by current channel, geographic and product policies.
11 / Use This Brand With AI
Give AI the
right brief.
A copy-ready brand context plus task prompts for ChatGPT, Claude and creative vendors. They help make the first draft more consistent; they do not replace human editorial, product or platform-policy review.
Working guidance / Draft
Start with context. Then describe the task.
Copy the brand context below into a new AI chat or save the downloadable text file as your project’s brand instructions. Then use the reusable prompt or choose an example. This prompt deliberately separates official logo colors and published brand language from proposed fonts and audience assumptions.
01 / Eva’s AI brand context
Paste this before generating copy or creative concepts.
EVA'S BOUTIQUE — WORKING AI BRAND CONTEXT (DRAFT, NOT YET APPROVED) Brand: Eva's Boutique | Website: https://evasboutique.com/ Positioning: A welcoming, boutique-style retailer focused on sexual wellness, lingerie, intimate lifestyle products, thoughtful gifting, discovery and education. It serves adults online and through Oregon stores; Adult Shop is a related retail banner, not an interchangeable logo. Published website line: "Pleasure Is Wellness. Explore It Freely." Brand idea: Curiosity and confidence without shame. Welcoming, inclusive, respectful, knowledgeable, and a little playful. Audience: Adults 18+. Write for first-time explorers, regular self-care shoppers, couples, gift shoppers and celebration planners. These are useful working segments, not verified customer personas. Voice: Warm and encouraging; confident without arrogance; playful without crudeness; educational without being clinical or preachy. Be helpful, precise, conversational and never judgmental. Preferred language: explore, comfort, confidence, connection, intimacy, wellness, discover, care, choice, every body, helpful guidance, celebration. Avoid: shame-based language, judgment, stereotypes, sensationalism, gratuitous explicitness, exaggerated guarantees, manipulative urgency, unverified claims and generic marketing hype. Primary colors from original logo: Deep Violet #2A2261; Orchid #B94097; Electric Pink #E90E8B; Flame Red #ED1C24; Warm Amber #FAAF43; Signature Ink #231F20. Proposed typography for this guide (not approved brand standards): Cormorant Garamond for expressive display; DM Sans for body and UI. Logo standards: Use the original supplied vector artwork. Horizontal is preferred in wider formats; stacked works in vertical formats. Do not alter proportions, recolor, rotate or improvise alternative logos. Creative style: Elevated, modern, personable; bright clean retail and product environments; inclusive, authentic people when appropriate; expressive color used with restraint. Avoid cliched adult-entertainment aesthetics. Platform guidance: Adult products and claims may be restricted by ad platforms, email/SMS providers, jurisdictions and payment partners. Apply current channel-specific policies, age rules, geographic restrictions and any required consent. A non-explicit tone does not itself guarantee ad acceptance. Accuracy: Verify prices, shipping thresholds, promotional dates, availability, store counts, addresses, product claims, materials, age rules and current policies against approved source data before publication. Do not invent testimonials, product certifications, medically significant effects or discounts. Formatting: Use sentence-case editorial headlines, clear call-to-action copy, and accessible plain language. Use exact 'Eva's Boutique' spelling and apostrophe. Status: This is a draft AI brief intended to aid humans, not a blanket authorization to publish generated work.
02 / Reusable creation prompt
Fill in the bracketed variables for a specific assignment.
REUSABLE GENERATION PROMPT Using the Eva's Boutique brand context above, create [ASSET TYPE] for [CHANNEL] about [TOPIC / PRODUCT / OFFER] intended for [AUDIENCE]. Goal: [WHAT ACTION THE READER SHOULD TAKE] Length and format: [LENGTH / CHARACTER LIMIT / NUMBER OF OPTIONS] Required facts (use ONLY these): [EXACT PRODUCT DETAILS, VALID DATES, OFFERS, URLs] Instructions: 1. Use Eva's voice: warm, confident, inclusive, helpful and lightly playful. 2. Lead with customer benefit, not shame, innuendo or forced urgency. 3. Match detail and explicitness to current rules for this specific channel and market; if uncertain, flag potential restrictions instead of claiming compliance. 4. Preserve only verified facts. Never add unprovided prices, claims, reviews, awards, guarantees or inventory information. 5. Provide [NUMBER] distinct directions with short headlines, supporting copy, and a clear CTA where appropriate. 6. After the drafts, provide a short factual and platform-policy review checklist.
03 / BigCommerce SEO
Category pages and search metadata.
Using the context, draft a BigCommerce category introduction for [CATEGORY] targeting [SEARCH INTENT] and [PRIMARY QUERY]. Provide one H1, a 50-60-character title tag, a <=160-character meta description, 150-220 words of useful visible body copy, and 3 FAQs. Write for people first; avoid keyword stuffing and unverified materials/medical claims. Supply internal-link opportunities as suggested anchor text without inventing URLs.
04 / Marketing email
Subject lines, preheaders and body copy.
Using the context, draft a permitted, opt-in email for [CAMPAIGN] to [AUDIENCE]. Write 5 subject/preheader pairs and one short body with headline, benefit, offer details copied exactly from [VERIFIED FACTS], and one CTA. Avoid sensitive or explicit phrasing in the subject line. Flag any ESP/content-policy concerns; don't assert deliverability or compliance.
05 / Creative concepts
Ideas for seasonal campaigns or billboards.
Using the context, develop 3 visual concepts for [FORMAT AND DIMENSIONS] advertising [SUBJECT]. For each provide one-line concept, headline, art direction, color hierarchy, type treatment, composition and CTA. Respect the supplied logo's appearance and clear space. Consider permitted channel imagery and inclusive, realistic representation. Do not imply the generated concept is approved brand artwork.
Downloadable working files
Share this with partners.
The text files are intentionally separate from the website so they can be placed in ChatGPT Projects, Claude Projects, an agency brief or a vendor handoff.
Before publishing AI-created work
01 / Source accuracy
Verify the facts.
Check current offers, shipping, store locations, product claims, approved logos and live inventory. Do not invent customer reviews, benefits or certifications.
02 / Channel fit
Respect restrictions.
Apply current adult-category advertising rules, jurisdictional limits, age eligibility and required consent. Neutral language does not automatically make a promotion permissible.
03 / Brand approval
Make it sound human.
Remove clichés, check inclusivity and tone, confirm art rights and model releases, and have a responsible reviewer approve the final asset.