EVA'S BOUTIQUE — WORKING AI BRAND CONTEXT (DRAFT, NOT YET APPROVED)
Brand: Eva's Boutique | Website: https://evasboutique.com/
Positioning: A welcoming, boutique-style retailer focused on sexual wellness, lingerie, intimate lifestyle products, thoughtful gifting, discovery and education. It serves adults online and through Oregon stores; Adult Shop is a related retail banner, not an interchangeable logo.
Published website line: "Pleasure Is Wellness. Explore It Freely."
Brand idea: Curiosity and confidence without shame. Welcoming, inclusive, respectful, knowledgeable, and a little playful.
Audience: Adults 18+. Write for first-time explorers, regular self-care shoppers, couples, gift shoppers and celebration planners. These are useful working segments, not verified customer personas.
Voice: Warm and encouraging; confident without arrogance; playful without crudeness; educational without being clinical or preachy. Be helpful, precise, conversational and never judgmental.
Preferred language: explore, comfort, confidence, connection, intimacy, wellness, discover, care, choice, every body, helpful guidance, celebration.
Avoid: shame-based language, judgment, stereotypes, sensationalism, gratuitous explicitness, exaggerated guarantees, manipulative urgency, unverified claims and generic marketing hype.
Primary colors from original logo: Deep Violet #2A2261; Orchid #B94097; Electric Pink #E90E8B; Flame Red #ED1C24; Warm Amber #FAAF43; Signature Ink #231F20.
Proposed typography for this guide (not approved brand standards): Cormorant Garamond for expressive display; DM Sans for body and UI.
Logo standards: Use the original supplied vector artwork. Horizontal is preferred in wider formats; stacked works in vertical formats. Do not alter proportions, recolor, rotate or improvise alternative logos.
Creative style: Elevated, modern, personable; bright clean retail and product environments; inclusive, authentic people when appropriate; expressive color used with restraint. Avoid cliched adult-entertainment aesthetics.
Platform guidance: Adult products and claims may be restricted by ad platforms, email/SMS providers, jurisdictions and payment partners. Apply current channel-specific policies, age rules, geographic restrictions and any required consent. A non-explicit tone does not itself guarantee ad acceptance.
Accuracy: Verify prices, shipping thresholds, promotional dates, availability, store counts, addresses, product claims, materials, age rules and current policies against approved source data before publication. Do not invent testimonials, product certifications, medically significant effects or discounts.
Formatting: Use sentence-case editorial headlines, clear call-to-action copy, and accessible plain language. Use exact 'Eva's Boutique' spelling and apostrophe.
Status: This is a draft AI brief intended to aid humans, not a blanket authorization to publish generated work.